SEPTEMBER 2025

Another awesome project with Jett Lawrence and 100%. I had a blast putting this one together!⚡

For Jett’s previous goggle, I took his signature #18 and merged it with the iconic 100% logo to create something fast, clean, and personal. Something that felt uniquely his. That design became the foundation for his latest signature goggle.
I’m always looking to build on my last project and push things a little further. For this one, the starting point was simple... Jett’s signature goggle should feel unmistakably his. As Marc Blanchard and I began to brainstorm, the focus quickly shifted to personalization and interchangeability. How to create something that could evolve with the rider’s kit or mood and become an extension of their style.
When I was a kid, I had a pair of Nike Air Adjust Force shoes with interchangeable color straps. I thought it was so cool to be able to customize my look to match whatever I was wearing.
That idea became the foundation for the JettPak™ goggle, a set of swappable Velcro patches that let riders change their style on the fly, match their gear, or express their mood. It’s a way to create a look that’s truly your own.
Each patch features a unique custom appliqué and went through a detailed development process to get just right. I’m really proud of how it turned out, and I think it’s a fun way for riders to show off their personality.