November 2024

#18 + 100% = 1♾️%

Jett Lawrence’s past signature goggle designs have always been fun, youthful, and full of energy. But as he’s matured over the past few years, I wanted to create something that reflects where he is now. Something more iconic that he can carry into the next phase of his career.

For this Signature Goggle, I merged Jett’s #18 with the iconic 100% logo to create a design that feels fast, bold, and uniquely his. A mark that represents both Jett and 100%, combined to form one timeless, distinct identity.